Uniting
Commercial Strategy
with
Engineering Excellence.
Experience
19+ Years
Organizational Scale
120+ FTE Leadership
Building and retaining high-performance engineering units. Developing T-shaped talent and ensuring psychological safety at scale.
Strategic Control
P&L & Tech Vision
Navigating uncertainty by aligning commercial targets with scalable, value-driven software architectures.
Track Record
Global Impact
From modernizing Foot Locker’s global stack (~40% revenue growth) to driving enterprise innovation today.
Latest Insights
Thoughts on leadership, technology, and commerce.
Leading When the Map is Gone: The Principles of Crisis Leadership
There is a famous distinction in Silicon Valley between "Peacetime" and "Wartime" leadership. In Peacetime, the company has a large advantage. The focus is on creativity, long-term expansion, and consensus building. In Wartime, the company faces an existential threat—be it a recession, a massive market shift, or a restructuring.
Agentic Commerce: When Your Customer is No Longer Human
For the last two decades, Retail leaders have obsessed over the "Human Interface." We spent millions on high-resolution photography, emotional storytelling, and "add-to-cart" psychology. We engineered elaborate filtering systems and complex faceted search logic just to help the human brain process thousands of SKUs without getting overwhelmed.