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Engineering Leadership.

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Dec 22, 2025•Leadership

Leading When the Map is Gone: The Principles of Crisis Leadership

There is a famous distinction in Silicon Valley between "Peacetime" and "Wartime" leadership. In Peacetime, the company has a large advantage. The focus is on creativity, long-term expansion, and consensus building. In Wartime, the company faces an existential threat—be it a recession, a massive market shift, or a restructuring.

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Dec 8, 2025•Articial IntelligenceCommerce

Agentic Commerce: When Your Customer is No Longer Human

For the last two decades, Retail leaders have obsessed over the "Human Interface." We spent millions on high-resolution photography, emotional storytelling, and "add-to-cart" psychology. We engineered elaborate filtering systems and complex faceted search logic just to help the human brain process thousands of SKUs without getting overwhelmed.

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